GOURMET BY NUMBERS
This project was over two years in the making, working on all aspects — from brand development to website, packaging to delivery practices, and finally to a combined retail space and kitchen of their own.
WHOLE FOODS MARKET OKLAHOMA CITY
A store interior designed to introduce a new market to the core values and standards of Whole Foods Market, all while working within a smaller budget than most store interior packages. Designs feature simplified color palette, cookie sheet vertical wall treatment, punchy colors and large, graphic plywood elements.
THE WHOLE KIDS FOUNDATION EXPERIENCE
The Whole Kids Foundation asked for an immersive experience to showcase their programs and successes. The space doubled as a “take-home idea zone,” where each element was designed to inspire easy reproduction by visiting teams.
WHOLE FOODS MARKET FOOD TRUCKS
A fleet of coordinating mobile food venues currently dispatched in Austin and Houston, Texas. The designs reflect the more playful aspects of the brand personality intended to connect with the vivid food truck culture.
WHOLE FOODS MARKET (MISCELANEOUS)
No small task, the interiors of 10+ existing stores were refreshed in one year with minimal budgets, short deadlines and maximum creativity. Paint treatments and dimensional lettering worked overtime to updated store messages and wall treatments within the small budgets.
This stylish digital firm was moving to new offices in a remodeled vintage industrial building. Seeking a warm focal point, we created an epic suspended art piece made from hundreds of pieces of cotton strapping (used to tie down shipping cargo), which was dip-dyed a deep indigo. Recycled, hand-charred pine flooring covers a wall. Partner in crime and co-designer: Justin Doak.
WHOLE FOODS MARKET PARK LANE
Interior for flagship Dallas, Texas, store in a new development opposite the modern architectural landmark of Northpark Mall. Design features include simple materials, clean typography, airy color palette, renovated parking garage entrance and projected floor messaging (much to the delight of little shoppers).